Nike “Human Chain” featuring Mainline Nation & Jay White

Nike’s short film, Human Chain, a project two years in the making, is finally complete. This is only the third commercial by Nike to feature the fastest growing sport in the world, MMA, and Mainline Nation was lucky enough to be there. In the scene with Jay White and Rampage Jackson, you’ll notice the Mainline Nation star and logo prominently featured on Jay White’s fight shorts.

scene from Nikes Human Chain film featuring Mainline Nations Jay White

The 60-second film launches February 12th in the United States and features Oscar Pistorius, Sergio Aguero, Deron Williams, Maria Sharapova, Mike Spinner, Quinton “Rampage” Jackson, LaDainian Tomlinson and Lance Armstrong alongside many other athletes as they all connect in one continuous chain of motion.

The athletes used in this spot were chosen because they represent a wide variety of sports and athletes at all levels. It is a message that harkens back to Nike’s “Just Do It” mantra and our mission to inspire and motivate all athletes to great performances 24/7, 365 days a year.

“Everybody gets knocked down, how quick are you going to get up?”

Human Chain from NikeSportswear on Vimeo.

*features excerpt from http://slamxhype.com/art-design/nike-human-chain-short-film/

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